The Bixa Orellana grows in mountain regions, lowlands or areas of higher elevation. The tree grows from seedlings or cutlings and need full sunlight and protection from the wind. The Bixa Orellana tree is known as Annatto or as ‘Achiote’ in large parts of South America and as 'Onoto' in Brazil.
The pulps of annatto seeds contain bixin pigment which is a yellow-orange carotenoid. After extraction, the bixin is used for coloring oil-based products like cheese, processed cheese, snacks, fats, oil, butter and margarine.
From the bixin pigment, norbixin products can be obtained which are water soluble colorants. These norbixin products are used in various food applications such as meat, sausage casing, dairy products, snacks, confectionery and pastry.



