- Product appearance: Dark brown powder
- Concentrated norbixin pigment obtained from annatto seeds
- Must be diluted before use
- Soluble in hot alkali solution, insoluble in water
- Norbixin content: Min. 30%
- Color shade provided after dilution in alkali solution: Yellow to Orange
- Main applications: Meat, ice creams and confectionery
- Commercial name: Biocon Norbixin Powder range
